01
Permanent Executive Leadership
For companies that need to embed executive seniority with direct accountability for operations, transformation, innovation and performance.
Executive Leadership · Business Transformation · Operational Excellence
Turning business complexity into structure, execution and measurable results.
Operations, Innovation and Transformation Executive with 20+ years of experience in complex environments, combining operational excellence, technology, AI, management and business development to drive sustainable performance.
Executive · Fractional · Interim · Advisory
- 01Strategy
- 02Governance
- 03People
- 04Processes
- 05Technology
- 06Data
- 07Projects
- 08Financial Performance
20+ years
experience in transformation
US$300M+
accumulated financial impact
457
projects in an excellence program
4.8x
digital revenue growth
02The Pain
When business complexity grows faster than management capability.
As a company grows, so do its processes, decisions, projects, technologies, interfaces and dependencies. When that growth is not matched by method, governance and execution capability, complexity starts consuming productivity, speed and margin.
“We grew and lost control.”
The business evolved, but processes, accountability, indicators and governance did not follow.
“Our operation is disorganized.”
There is effort, but no clarity on priorities, accountability, capacity, flow and performance.
“We need to cut costs.”
Waste must be told apart from the capacity actually needed to operate and grow.
“Too many initiatives, too little prioritization.”
Projects compete for resources and the organization loses focus on what really creates impact.
“Strategy does not become execution.”
Plans and targets do not connect consistently to operations, projects and indicators.
“We need to transform the company.”
The current model requires simultaneous change in processes, technology, governance and people.
“We want to use AI, but we don't know where it creates value.”
Use cases, priorities and governance are missing.
“Growing became harder than it should be.”
Bottlenecks, low standardization and poorly structured decisions limit scale and margin.
When these symptoms appear at the same time, treating each one in isolation rarely solves the root cause. That is the point where a systemic transformation approach becomes necessary.
03Positioning
I don't just address symptoms. I structure the system that needs to perform.
Complex companies rarely have isolated problems. Low productivity, excess cost, delayed projects, governance failures, misapplied technology and execution difficulty are usually consequences of a management system that lost coherence.
Throughout my career I have led operations, excellence programs, strategic portfolios, digital transformations and the building of new business capabilities. My work connects diagnosis, structuring, execution and technology to solve systemic problems and turn potential into consistent results.
- 01Strategy
- 02Governance
- 03People
- 04Processes
- 05Technology & Data
- 06Results
01
Diagnose
Understand where the organization loses value, productivity, speed or capacity to grow.
02
Structure
Turn diagnosis into priorities, processes, accountability, indicators, governance and operating model.
03
Execute
Lead the transformation with management, method, technology and accountability for delivery.
04
Sustain & Evolve
Make the result part of the management system and keep it evolving.
Method without context becomes bureaucracy. Methodologies are tools; the product is transforming the right problem.
Advisory when guidance is enough. Execution when transformation requires direct leadership.
04Track Record
Transformation only matters when it changes the outcome.
Throughout my career I have led programs, operations and transformation initiatives with relevant financial, operational and organizational impact. The numbers represent different contexts, companies and moments, but share one principle: structured execution oriented to results.
US$300M+
accumulated impact
US$190M
hard savings
US$85M
cost reduction per year
4.8x
digital growth
Execution scale
457
projects
~90%
audited
72
centralized operations
92
standardized indicators
40%
lead time reduction
24
areas impacted
150+
core processes
50+
recent projects
Recent impact
Operational transformation creating capacity for growth.
- Hard savings in the digital BU
- ≈R$2M
- SLA improvement
- +30%
- Execution with the same capacity
- +50%
- Rework over ~180 requests/month
- ≤5%
- Digital revenue
- R$7,5M → R$36M/ano
Results achieved across different companies, contexts and career stages.
05Engagement Models
One executive experience. Different ways to create impact.
Not every challenge requires the same engagement model. Some companies need permanent executive leadership; others a fractional or interim presence; others a structured project with defined scope and outcome.
02
Fractional / Interim Executive
For companies that need executive seniority immediately, on a recurring or temporary basis.
03
Transformation Projects & Advisory
For specific challenges with a beginning, middle and end, scope, deliverables and expected outcome.
Entry point
Executive Business Assessment
An executive diagnostic to understand the current scenario, identify bottlenecks, risks and opportunities, and build a prioritized transformation agenda.
The format is defined by scope, level of accountability, intensity of involvement and duration of the challenge.
06Capabilities
Six capabilities to transform businesses end to end.
Each business challenge requires a different combination of capabilities. My work connects leadership, operational excellence, processes, portfolio, innovation, technology and business building to answer the real problem — not a predefined methodology.
Core
Innovation-driven transformation.
Methods & practices
Lean Six Sigma · Kaizen · DMAIC · PDCA · Agile · Design Thinking · PMI · BPMN · Hoshin Kanri · Change Management
07Transformation Method
Transformation is not an event. It is a structured journey.
My way of working follows a simple logic: understand the problem deeply before proposing a solution, prioritize what really creates impact, structure the right model, lead execution and create mechanisms so the result stays and evolves.
Step 01
Diagnose
Understand the current scenario, root causes, bottlenecks, risks, waste and opportunities before proposing any solution.
Step 02
Prioritize
Turn a universe of problems into a clear decision agenda, with impact and effort criteria.
Step 03
Structure
Convert priorities into processes, governance, accountability, indicators, roadmap and technology.
Step 04
Execute
Put the transformation to work with leadership, management and removal of impediments.
Step 05
Measure
Convert execution into evidence: baseline, KPI and measurable impact.
Step 06
Sustain
Make the result survive the project through ownership, routine, controls and governance.
Step 07
Evolve
Continuously raise maturity, capability, automation and performance.
Diagnosis before solution. Results before activity. Sustainment before closure.
08Technology & AI
Technology only creates value when it solves a real business problem.
My approach starts with the problem, not the technology. First I identify where the organization loses time, money, capacity or quality. Then I assess which solutions can actually improve the outcome: process, automation, AI, data or software.
- 01Business Process
- 02Data
- 03Knowledge
- 04AI & Automation
- 05Human Decision
- 06Measured Impact
01
AI Opportunity Assessment
Identify and prioritize AI use cases with real impact potential.
02
AI-Enabled Operations
Apply AI to processes, decisions and operational flows.
03
Automation & Digital Workflows
Reduce manual work and create faster, controlled and traceable journeys.
04
Digital Products & SaaS
Turn knowledge, processes and management models into scalable digital products.
Decision sequence
- Business Problem
- Process Understanding
- Opportunity
- Technology
- Implementation
- Measured Impact
I don't start by asking “where can we use AI?”. I start by asking “which problem is worth solving?”.
Applied proof
InnovAI · CADESCO · CW-PEO · Project Management System: real evidence is shown in ClickWisdom and in the cases, never through conceptual imagery.
Applied technology
- GPT
- Claude
- LLMs
- RAG
- AI Agents
- Supabase
- Lovable
- Vercel
- No-code
- Low-code
- Workflow Automation
Solutions can be led directly or executed with technical specialists depending on architecture complexity.
09ClickWisdom · Intellectual Property
Knowledge turned into method. Method turned into technology.
ClickWisdom is the ecosystem where executive experience, methodologies and technology become tools that can be applied to management and business transformation.
A relevant part of my work has been turning accumulated experience in operations, excellence, projects and innovation into structured management systems reducing dependence on informal knowledge and increasing consistency, control and capacity to scale.
- Experience
- Method
- Technology
- Execution
CW-PEO
Operational Excellence Management System
Maturity diagnostic, levels, processes, indicators, evidence, governance, validations and playbooks.
Project & Portfolio Management System
Governance & execution
Pipeline, portfolio, kanban, status, priorities, indicators and executive tracking.
Business Diagnostic Platform
Assessment & prioritization
Structured diagnostic of problems, gaps, risks, opportunities and transformation agenda.
Business Management System
Integrated management
Integrated management of performance, priorities, execution and tracking.
Financial Management
Decision support
Financial visibility and the link between operational performance and economic results.
Knowledge Management
Capability building
Playbooks, content, learning tracks, eBooks, frameworks and dissemination mechanisms.
Real evidence
CW-PEO — Operational maturity and portfolio monitoring dashboard
ClickWisdom Project Management — Executive portfolio view
CADESCO — BPMN, approval flow and digital governance
Conceptual imagery is never used as product evidence. Screenshots above are from live environments.
Technology scales the method. Leadership makes the method work.
10Cases
Proven transformation across different business contexts.
The cases show how diagnosis, prioritization, structuring and execution were applied to create efficiency, growth, control and transformation capability.
Case 01
Operational Excellence at Scale
Large-scale corporate operational excellence program, building structured continuous-improvement capability, project quality, benefit capture and governance.
457
projects completed
~90%
audited
US$190M
hard cost savings
Case 03
Innovation & Transformation Function
Building from scratch a dedicated capability for projects, portfolio, processes, governance and methodology in a company with no formal innovation structure.
24
areas impacted
150+
core processes reviewed
50+
projects executed
Case 05
InnovAI → CADESCO
Turning scattered perceptions into prioritized problems and an objective agenda, with deep dives into registration, inventory and reconciliation.
49
processes detailed (output)
208
attention points (output)
1
prioritized backlog and digital governance
Operational Centralization
72 operations centralized and over US$85M/year in cost reduction through operating model and back-office redesign.
Digital Business Performance
Structural review of cost, capacity and commercial performance in a digital operation, with revenue evolution over the period.
Maverick: Build → Scale → Exit
Building product, operation, customers and revenue as COO & Co-Founder, with the operation sold in about two years.
Note: detailed processes and attention points are diagnostic outputs, not financial outcomes. In the digital case, revenue evolution refers to the period without implying absolute causality.
Operator · Transformer · Builder
11Executive Journey
A career built at the intersection of operations, transformation and execution.
My career was built in environments where transformation had to move from discourse to execution. Over the years I accumulated experience in operations, projects, operational excellence, governance, technology, innovation and business development always focused on building capabilities that remain after the initiative.
- 01
Technology, Projects & Operations
Foundation in systems, processes, projects, automation and disciplined execution.
- 02
Operational Intelligence & Governance
Evolution into indicators, processes, production planning, Process Office, controls and management systems.
- 03
Operational Excellence at Scale
Turning continuous improvement into institutional capability with pipeline, QA, savings and internal development.
- 04
Entrepreneurship & Business Building
Expansion into product, customer, revenue, market, risk and business building.
- 05
Executive Innovation & Transformation
Convergence of processes, projects, excellence and technology into a cross-functional executive role.
- 06
Next Chapter — Executive Leadership · Fractional · Advisory · Technology
Capabilities operating together.
Operations taught me how companies work. Excellence, how they improve. Entrepreneurship, how they grow. Innovation, how they evolve.
12Executive Opportunities
Open to executive roles where transforming the business is part of the mandate.
I look for positions where leadership, transformation and direct accountability for results can be combined especially in companies professionalizing management, reorganizing operations, accelerating growth or building new capabilities.
Best-fit positions
- COO
- Chief Transformation Officer
- Chief Innovation Officer
- Director of Operations
- Director of Transformation
- Director of Innovation
- Director of Operational Excellence
Where my experience creates most impact
Transformation · Growth · Operational Performance · Professionalization · Innovation · Execution
Location / model
São Paulo · Hybrid · Remote Brazil · International
Markets with greatest proficiency
Financial Services · Fintech · Distribution · Retail · Technology · Telecom · Services · Industry · Startups · Middle Market
My best context is not simply keeping the operation running. It is building the organization's next capability while delivering today's result.
13Credentials
Practical experience supported by method, education and multidisciplinary expertise.
My professional background combines business management, technology, operational excellence, projects, innovation and transformation extended by international education and continuous application in complex business environments.
Operational Excellence & Improvement
Master Black Belt · Lean Six Sigma · Kaizen · DMAIC · PDCA
Projects & Transformation
Project Management · Agile · Hoshin Kanri · Change Management
Innovation & Technology
Design Thinking · AI · LLM · RAG · No-Code · Digital Products
Business & Management
Business Management · Leadership · Governance · Performance Management
Academic Background
- Advanced Topics in Business Management — University of La Verne
- Network & Internet Technology — Universidade Nove de Julho
- Computer Science — FMU
International Education
- Chicago · Livermore · Los Angeles
- University of La Verne
Languages
- Portuguese — Native
- English — Fluent
- Spanish — Intermediate
Methods are tools. Experience lies in knowing when and when not to use them.
If the problem is systemic, the solution needs to be systemic too.
If your company needs to increase performance, reduce complexity, organize execution, structure growth or build a new transformation capability, we can start with a conversation.
Path 01
I need to transform my business
Share the context, challenge or opportunity. We can assess whether to start with a diagnostic, advisory, a project or a Fractional / Interim engagement.
Path 02
I am looking for an executive
For C-level or director roles in operations, transformation, innovation and operational excellence.
Clarity to decide. Structure to execute. Discipline to sustain.